REBECCA MINKOFF

 
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SOCIAL


 

Spring 2017 Collection Social Photoshoot

We flew out to LA for a fun lifestyle shoot, featuring the Spring 2017 Collection and all things LA.

Art Direction

Photographer: Lani Trock

Model: Abrielle Stedman

 

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REBECCAMINKOFF.COM SITE RE-DESIGN

Assisted Creative Director and VP of Brand in re-designing and re-platforming the e-commerce site in partnership with BVA, integrating UX/CX best practices and creating a robust and engaging new experience. As a designer, I worked on full monthly site refreshes in tandem with the ecomm/CRM teams, designing homepages, category + in-grid banners, post purchase assets, emails/promotional assets, and paid banners ads.

Senior Graphic Designer

VP of Brand: Tony Pham, Creative Director: Leslie Okkerse

 

 
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EMAILS

Newsletters, evites, and other misc. design assets.

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Rebecca Minkoff was the first fashion brand to adopt a See Now, Buy Now fashion show— making her shows accessible online to all and providing immediate purchasing availability for customers. As a designer, I created all the pre and post show assets including emails/promotional assets, homepages, category and in-grid banners.

Senior Graphic Designer

FALL 2017 COLLECTION RUNWAY SHOW LIVE IN NYC

 

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SPRING 2017 COLLECTION RUNWAY SHOW LIVE IN LA

Rebecca Minkoff was the first fashion brand to adopt a See Now, Buy Now fashion show— making her shows accessible online to all and providing immediate purchasing availability for customers. As a designer, I created all the pre and post show assets including emails/promotional assets, homepages, category and in-grid banners.

Senior Graphic Designer