BUXOM
BUXOM SOCIAL REFRESH
Buxom needed an overall refresh, focusing on its social presence. We introduced new pillars of Fun, Fierce, and Forward into the existing Big, Bold, and Sexy DNA and developed an own-able brand that is exciting and engaging. We try to do everything with a wink and look good while doing it.
Creative Direction, Art Direction, Design
Photographers: Rochelle Brock, Alana Tyler Slutsky, Lara Callahan, Sacha Perlstein, Mary Fix, Tory Rust
MUA: David Birdwell
Hair: Jeannie Syfu, Andrita, Clara Leonard
Still Life Photographers: Tom Medvedich, Keith Greenbaum, Rikky Fernandez, Victor Prado
Prop Stylists: Jessica Oshita, Erica Oblak, Renee Flugge, Michelle Longo
BUXOM x Ash K Holm Eye Palette Campaign
BUXOM teamed up with celebrity makeup artist, Ash K Holm to design a custom palette inspired by her backstage, behind-the-scenes life.
Creative, Art Direction + Design
Photographer: Angelo Sgambati
MUA: Ash K Holm
Stylist: Natasha Deveraux
HOLIDAY 2020 COLLECTION
360 Campaign for a Roller Disco themed Holiday Collection. VM, Paid, Digital, and Social assets.
Creative Direction, Art Direction, Design
Photographer: Rochelle Brock
Makeup: David Birdwell
Hair: Andrita
Stylist: Rebecca Dennet
Product Photographer: Victor Prado
Prop Stylist: Jessica Oshita
WEBSITE + EMAIL REFRESH
BUXOM wanted to use its current framework but optimize the design for better usability. We modualized the mobile page for easy browsing and click through and added a fun collection page where customers can get an editorial view of its core products.
CRM emails were also updated and optimized for mobile.
Creative Direction + Design
WANDERLUST BLUSH CAMPAIGN FT. SHAY MITCHELL
BUXOM teamed up with Shay Mitchell to launch Wanderlust Blush to bring you to a tropical place— even if you have to fake it.
Creative, Art Direction + Design
Photographer/Director: Zoey Grossman
Makeup: Ash K Holm
Product Photographer: Tom Medvedich
Prop Stylist: Renee Flugge
FULL ON PLUMPING EVERGREEN CAMPAIGN
BUXOM is the #1 Lip Plumping brand and the difference is clear— The Full On Lip Polish gives you the fullest, glossiest lips and everyone should know it.
Creative, Art Direction + Design
Photographer/Director: Mary Fix
Makeup: David Birdwell
Hair: Andrita
We teamed up with TikTok to create a custom track for this innovative new product. BUXOM has always been #1 in the lip plumping game, now this product won’t let you forget it.
Creative, Art Direction + Design
Photographer/Director: Alana Tyler Slutsky
Still Life Photograph/Director: Keith Greenbaum
Prop Stylist: Jessica Oshita
